Corporate Stats
Traffic Analysis
Web Statistics
Website Statistics
Who is visiting your web site?
Where are your visitors coming from?
What search keywords are they using?
How successful is your web marketing compared to your competitors?
What is your conversion rate from visitors into leads and sales?
Is your marketing budget being well spent?
Web Analytics involves analysing the way in which people find and interact with your website and provide the answers to questions like these and more.
It is imperative to fully understand click through behaviour therefore allowing your brand or marketing team to integrate this with the strategic plan and therefore maximise the marketing mix. By fully integrating an analytical package one can determine the complete effectiveness of your search engine marketing and provide research into return on investment, an imperative part of any marketing team's route to market.
Experienced information delivery
By leveraging our experience you are able to ensure the information you receive is the right information for your business, and avoid stumbling around just looking at default reports like your competitors.
High Position's service is an interactive, browser based, tracking solution, meaning;
No downtime installing complicated software - all services are fully hosted remotely and therefore there is no software to be installed.
Real-time statistical availability - all reports are available in real time, enabling you to instantly view the effect of individual campaigns as well as the wider effectiveness of the entire website within its market sector, 24hrs a day.
Flexible Information Reporting - the comprehensive suite of standard reports can be personalised, filtered and analysed for maximum reporting power.
Web based - because this solution is browser based, individual team members can access your website statistics regardless of location therefore maximising the effectiveness of the reports and showing real return on investment.
Any detailed analytical programme doesn't just count visitors, it can also be used to diagnose specific problems within your website.
Develop conversion funnels - numbers of visitors, useful click throughs and visitor paths to name but a few.
Establish dropout points - where the site fails, broken or malfunctioning coding or where a lack of information is provided.
Provide evidence for the continuous measurement | development | evaluation cycle - after launch of a site, or programme change - what is the effect on visitor behaviour?
Gain insight to inbound paths from search engines – providing information to modify search engine optimisation and marketing strategies.
High Position liaise closely with your brand or marketing team to fully evaluate this information and therefore understand how the marketing mix and campaign management can be best utilised to concentrate budget and effort in those areas that work, and avoid those that don’t.
To discuss your analytical requirements further, please contact High Position> on 01206 544677.
© 2008 High Position Limited UK
