Website Statistics
- Who is visiting your web site?
- Where are your visitors coming from?
- What are their activities once they are on your site?
- What search keywords are they using?
- Are these keywords the best you can use for your site?
- How successful is your web marketing compared to your competitors?
- What is your conversion rate from visitors into leads and sales?
- Is your marketing budget being well spent?
Web Analytics involves analysing the way in which people find and interact with your website and provide the answers to questions like these and more.
Why Do You Need Web Analytics
Web analytics will provide an in-depth report on how effective your marketing campaign is and is the most useful tool when it comes to optimising your website. It ensures value for money.
High Position provide web analytics as part of their campaign to increase relevant traffic to your site. We cannot do this without analysing the traffic that you already receive. We need to know where your visitors come from, the key words they used to get there and how relevant those words are.
If the visitors arrive through certain key terms but leave after visiting just the landing page, the bounce rate will be higher. We can then, through key word research, ensure your site content contains the relevant key words to keep visitors on your website thus generating more sales and enquiries.
Experienced information delivery
By leveraging our experience you are able to ensure the information you receive is the right information for your business, and avoid stumbling around just looking at default reports like your competitors.
High Position's service is an interactive, browser based, tracking solution, meaning;
- There is no need to install complicated software as all services are fully hosted remotely.
- Flexible Information Reporting – Your report can be personalised, filtered and analysed for you to get the optimum amount of relevant information without trawling through masses of paperwork.
- Web based - because this solution is browser based, individual team members can access your website statistics regardless of location therefore maximising the effectiveness of the reports and showing real return on investment.
Any detailed analytical programme doesn't just count visitors; it can also be used to diagnose specific problems within your website.
Detailed analytical programmes can be used for more than simply counting visitors. They can also diagnose specific problems within your website and provide information to assist with the following:
- Develop conversion funnels - numbers of visitors, useful click throughs and visitor paths to name but a few.
- Establish dropout points - where the site fails, broken or malfunctioning coding or where a lack of information is provided.
- Provide evidence for the continuous measurement | development | evaluation cycle - after launch of a site, or programme change - what is the effect on visitor behaviour?
- Gain insight to inbound paths from search engines – providing information to modify search engine optimisation and marketing strategies.
Full evaluation of this information is High Positions key to understanding how the marketing mix and campaign management can be used to full effect, ensuring that budget and effort are concentrated towards the areas that will work.
