SEO technology to a corporate market

Non-compliance solutions (SEC)

Corporate search engine optimisation

What is Search Engine Optimisation?

You can track the history of search engine optimisation back more than ten years to when the process first became established, during that time the methods used to ensure top positions in search results have changed time and time again. Search engines themselves have changed dramatically in the way they work and the process that is used to determine which website is relevant to any given query.

Of course in the present climate the leading engine is Google but it wasn’t always that way, getting a high profile across all facilities is still the sensible approach but top listings in Google will provide the larger percentage of visitors. Search engine optimisation or SEO as it is also known has always been abused as a process, for many years there has been an industry battle between ethical SEO and unethical SEO. Unethical practice was usually implemented consciously in a bid to manipulate rankings, there were always penalties for getting caught using unethical optimisation.

As of November 2005 the line between what was deemed as unethical optimisation and what was simply inadvertent ‘bad practice’ was changed, it the space of just a few weeks these changes were to place a huge number of corporate websites into the category of unethical SEO. The change is due to the absolute, black and white rule that your website must now be compliant with the regulations and guidelines laid down by the major search engines, at the same time search engines such as Google launched new technology to screen out websites that are flouting the regulations and this has resulted in corporate websites such as BMW to be expelled from Google.

Search Engine Optimisation - Client Procedure

High Position work exclusively in ethical SEO, we work to ensure non compliant corporate websites are quickly put in order, our search engine knowledge spans more than ten years of experience. In today’s market there is only room for good practice, our expertise allows us to analyse complex corporate structures and develop strategic plans to ensure maximum visibility and compliance.

Our teams use sophisticated tools to research, analyse and test websites for accessibility and compliance, our close links to search engines allow us to get advanced information on changes in regulations and updates in industry news.

Project managers are appointed for every client and there will be a specialist SEO team working with each strategy, initial analysis will focus on the current status of the target site, and immediate issues such as compliancy. In-depth research will determine the existing penetration of the website in search engines in relation to its brand visibility, the products, services and the website message.

Once the current position is determined we will carry out the appropriate research for keywords and phrases.

The specialist teams at High Position are able to work with any dynamic coding platform including php, asp, cfm and .net our solutions will ensure that the brand, the products and the investor relations are all maximized through the Internet. Each one of our search engine optimisation teams works in an insulated environment ensuring maximum client integrity whilst delivering zero conflict of interests on an inter client basis.

We also carry out brand protection checks as a normal part of our service and a report on any adverse news will be supplied with a series of directives and action recommendations to counter any adverse publicity.

Comprehensive Web Analytics will provide vital information on traffic and progress, we are experts in understanding and interpreting the data from our analytical software and drawing the appropriate and necessary conclusions therefore providing real return on investment.

High Position are now recognized as a global industry leader and therefore by utilising our experts you have the sound knowledge of cutting edge expertise being implemented within your website therefore maximising you Internet visibility and minimizing any adverse effects from non compliant coding.

To discuss your needs or for a simple compliancy check please contact us now!