Search Engine Compliancy
This section is to help you understand the importance of Search Engine Compliancy.
Evolution of SEC
SEO has undergone some major changes in recent years. From an era of manipulation of search engine database facilities where underhanded tactics were employed in a bid to see a site on page 1, to the position that any respectable search engine optimisation company now finds themselves in.
Search engines, mainly Google, became smarter and High Position followed their lead by taking the lead in ethical optimisation. We knew that for a search engine to deliver the most relevant pages in response to a search, the relevant authority websites needed to be the most visible. For this to happen long term then our customers websites needed to meet specific standards for the search engine and the user.
Swiftly moving with the new compliant method of SEO, High Position implemented strict codes of practice that saw our client's websites become full of the exact information that search engine spiders were looking for without indulging in any bad practices.
Being compliant involves making website content clear and valuable with domain names that have been correctly set up. Add to this the fact that there must be no duplication issues and this is just the beginning of what it takes to optimise your website.
If your website offers any of the following, you should consider High Position's search engine compliancy service to bring it in line with search engine regulations.
- Pages themed specifically to deliver content aimed at a keyword and then embedded in a website, a practice now known as 'content pages'.
- Any redirection or use of hidden scripts and pages with the aim of tricking a search engine spider, including javascript pullovers or hidden frames, no script abuse etc.
- Server side cloaking, this is terminal if found and Google has now developed new techniques to screen this out.
- Multiple domains serving the same or a cloned website.
- If you use more than one domain for a legitimate reason then it MUST be set up on the server in a specific way.
- Any website with pages that can be found in Google’s database under both www.domain.com and just http://domain.com
- Micro sites, gateway pages, doorway pages, ghost pages etc.
- Keyword spamming, badly written titles and descriptions, hidden links in the source code.
- Inappropriate inbound linking.
- Copied content. Google knows if you have stolen your content, even if you try to edit it.
Implementing any of the above tactics will see you in the position of contravening search engine compliancy rules and incur a penalty, possibly meaning your site will be removed from the internet.
Google and other search engines are specifically set up to deliver relevant results and direct the user to the most pertinent pages according to the searched term. High Position aim to improve your site's visibility and make it search engine friendly to improve traffic to your site, thus securing more business for your company.
We will utilise all our expertise in ensuring your site reaches above and beyond the required standard, conveying your unique message through a compliant website
Contact High Position today for further information on search engine compliancy.
