Overture rebrands as Yahoo! Search Marketing in Europe

Over two years ago Yahoo purchased the Overture website to make sure their hold on paid advertising via PPC was not only established but maximised. Finally they have now re-branded this service as Yahoo Search Marketing Europe.

Overture has today re-branded as Yahoo! Search Marketing in Europe, more than two years after Yahoo! bought the sponsored search firm.

Yahoo! acquired US-based Overture for $1.8bn in October 2003. The firm launched under the name GoTo.com in 1998 to deliver paid for links alongside search engine results.

Following Overture’s name change to Yahoo! Search Marketing in the US last year, today sees all of Overture’s European markets brought under the new brand.

Stephen Taylor, RVP & MD Yahoo! Search & Yahoo! Search Marketing Europe, said: “Unifying our search marketing and related offerings under the Yahoo! banner reflects our ongoing commitment to integrate and simplify online advertising.

“With access to the largest set of search marketing and brand advertising solutions on the web, we will offer businesses the opportunity to take advantage of a wider range of solutions that best fit their marketing goals.”

By Robin Langfor 27-02-2006