OMS data shows online spend booming

The following article downloaded from Mad.co.uk once again shows how search engine optimisation and other related online advertising topics are recognised as the ‘hot potato’ in marketing spend. It must be remembered that the ‘spend’ word is the easiest to say however the real strength comes from detailed processes that work for the client and therefore provide real return on investment. It is this that allows for continued growth in online media.

Author: Branwell Johnson | Published: 02 June 2006 00:00

Clients have steeply increased their marketing spend online, according to a pre-event survey for the Online Marketing Show (OMS).

More than 40 per cent of the respondents to the OMS survey now spend at least 26 per cent or more of their budget on online marketing – double that of the previous year. The top 14 per cent of spenders now commit 75 per cent of their marketing budget to online.

Respondents to the OMS survey identified mobile and Search Engine Optimisation as the key growth areas, although email continued to score highly.

Digital agencies look set to be in high demand as 40 per cent of the poll said they planned to use a specialist agency in the next 12 months. Many of the marketers said that they actively wanted to know more about online campaign planning and search marketing.

Other subjects on the minds of respondents are viral, blogging and online point of sale.

The survey was compiled from responses by marketers who have pre-registered to attend the show. The event takes place on June 7-8 at the Royal Horticultural Halls in London and is backed by mad.co.uk.

The Internet Advertising Bureau recently revealed research that showed a 65 per cent growth in UK online.