Google Offers A Helping Hand To Webmasters
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In an unprecedented move, Google are making public some tips to search engine optimisation.
The Search Engine Optimisation (SEO) Starter Guide talks webmasters through managing a website to the point where search engines are happier to index them.
Basics such as URL structure, HTML tags such as meta tags and titles as well as link anchor text, relevant content and other such points will be set out in easy to understand guidelines. Illustrations and a list of things to avoid are all included.
However, lets not be fooled. Google will not release anything that isn’t already out there to be found. Known for regularly moving the goal posts, Google like to have a little re-jig of the rules occasionally to ensure websites are kept on their toes. What this new rulebook will do though is to assist webmasters in a general overhaul of their site to ensure general search engine compliance. This will be ideal for businesses who are starting small and want to handle their own site as best they can.
Add to this the Google Site Search facility called On-Demand Indexing and each website owner can exercise a lot more control over their own site. As a re-launch of the original Google Custom Search, On Demand Indexing is a tool for individual sites.
It means that at the touch of a button, the site owners can customise the search results that visitors see and each customer will be able to build their own separate search index. Individual pages could take days to be indexed but now an ‘Index now’ button at the bottom of each page will do just that.
These changes are going to make life easier for webmasters as well as visitors to the net.
Posted on: Tuesday, November 18, 2008 at 10:42 am 
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