With Google launching its services to China there are numerous problems arising. The question now is have Yahoo got a similar crisis awaiting?

Google's corporate slogan is 'do no evil', according to the document it released when it floated on the stock market in 2004.

Ironically, some might say, that is exactly what the company is not doing when it comes to international expansion into China, with accusations flying that the darling of the search engines is now colluding with the Chinese government to block local references to Tiananmen Square uprising, Falun Gong, Tibet and other unsavoury, embarrassing and sore issues when searching at www.google.cn

Ironic too, then, that the company had also contested its own government demanding access to search terms and words on its www.google.com site. That there is an incongruity in responses is indeed a troubling outcome thus far. Just try typing in 'Falun Gong' at www.google.com and then at www.google.cn and you will see.

The big issue over chasing market share, global click-throughs and thus international advertising revenues - 99% of Google's business comes from that source alone - is enough for the company to launch corporate social responsibility and business ethics into the Yangste River, critics are now arguing.

But it's not just Google who are facing the same kind of problem. In some ways, far worse is afoot for Yahoo, with its Chinese activities being marred by accusations it helped in the arrest of political dissidents by revealing personal data of users, according to reports.

However, it is a tough call. Since corporations are business entities in their own right, the dilemma facing boards of directors in their search to create and add shareholder value, is, particularly on a global political level, going to come into conflict with altruistic and humanitarian beliefs.

The last thing Google, Yahoo or any other Internet firm in China needs now is a concerted anti-corporate cartoon hacking campaign originating in Denmark to really stir things up.