Social Network Websites
Thursday, den 18. December 2008
Social network websites have been a rapidly growing phenomenon over the past decade and now currently boast some of the highest unique visitation statistics on the web. A social network website is defined as a site where users can create a public online profile with a list of ‘friends’ with similar interests also using the application and then interact in various different ways within the system. The origins of social network websites come from an amalgamation of various online applications.
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Compliancy Rules in 2006
Monday, den 18. August 20082006- So here we are, full circle, from linking to linking, but once again compliance dictates that a website’s linking must conform to strict guidelines. We are now at a point where Google has publicly stated, “get compliant as we are now able to tell if you are not”. If you don’t think that’s true then just ask the marketing director at BMW and how he felt when Google publicly threw them out for being non compliant with regulations.
Afterthought -
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Google updates called Jagger
Monday, den 18. August 20082005 - This was a settling year, the industry was adjusting. During the latter part of 2004 and the first part of 2005 the UK population was finally exposed to true broadband and the signup rate was staggering. The government had held the Internet back for three years in the UK and finally the real growth was unleashed.
Websites were being designed with functionality, the .com boom and bust was just a memory and many businesses realised that spending money on their Internet facility was money well spent. Google’s database was doubling in size, its indexing rate was slow and the ‘Google Dance’ was a thing of the past. Forums became less busy and dull and the industry became calm.
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2004, Google Update
Monday, den 18. August 20082004 - In many ways 2004 was the year the industry will never forget, it benchmarked the sheer power that Google had.
In the aftermath of the Florida Update, webmasters and marketing managers were unable to grasp exactly what had happened and why. Most people didn’t know what to fix or why to fix it…. most decided to ride out the storm. The problem was that the storm never finished, it took some months for the index to settle and for the industry to understand the scale of the nuclear bomb that had exploded. For many it was over.
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Search Engine World Changes
Monday, den 18. August 20082003 - The momentum continued with the anti spam band wagon, and finally companies realised that their websites were going to have to change if they wanted to get listed in search engines. Website design changed radically, flash was now a code to be used carefully, content was now a growing part of any presentation by smaller web agencies. Most of the big media companies still had their heads in the clouds, many SEO companies were in decline, familiar industry names started to lose clients fast due to the new challenges to get listed and the persistent culling of badly created strategies.
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Importance of Linking
Monday, den 18. August 20082002 - Underneath all this was the growing realisation that linking was driving our listings, our process of linking new clients to old in an effort to get them spidered was originally designed to avoid the use of automated submission software and also cut down on the lead time for getting indexed. We now realised that ‘inadvertently’ link popularity had driven our clients to the top. In addition to this, working in vertical markets had ensured that the links were on topic and themed to each business type.
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Google Dance
Monday, den 18. August 20082001- Then one day we walked into the office and realised that we owned Google’s listings, over the weekend Google had started the cycle of the monthly update. ALL of our clients were page 1 most were page1 - position1. We couldn’t believe it, traffic rates soared we were delivering 3,000 visitors per month to 5 page websites that were in the fresh caught crab business, our holiday sites were amassing 30,000 unique visits each month and our first global client - Lufthansa Airlines was receiving 50,000 unique visitors from us each month.
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Internet Comes of Age, SEO in 2000
Monday, den 18. August 20082000 - This was the year it all changed. It was taking up to three months to get new websites into search engines, add URL functions simply did not do the task. Companies were paying good money for websites and optimisation and we were quoting 3 to 6 months for indexing!!
Websites that were already in the index were flying, we worked in vertical markets as it was easier, but there were problems, this was now the era of the expensive website that didn’t work in search engines due to the design trend. Clients would not let you alter the website by adding content or text links, it was almost blasphemous to suggest it. This was the age of flash animation, JavaScript rollovers, animated gifs even music intro’s!!!
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Google Emerges. 1999
Monday, den 18. August 20081999 - This was the year of the unhappy customer, every potential customer you contacted had either been called that day twice or had been ripped off by some large agency. Business was difficult, Alta Vista was starting to wane a little, MSN and Yahoo were strong and listings were still easy to maintain, Alta Vista, Lycos and Excite had loading times that frequently timed out on 56k modems, the time was ripe for a new approach.
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SEO Was Easy 1998
Monday, den 18. August 20081998- Our first clients were mopping up the early traffic, there was little competition, the main problem was that most commercial companies were not interested in having websites let alone paying for SEO. At this point Google had got its first investment and had moved to new facilities, a garage in downtown California at Menlo Park.
The first news reports started to filter about a new search engine, fast and different, this was the age of search engine homepages that could take a minute to load, they were so full of animated ads. In fact the world of websites had already started to find trends, colourful rollover buttons and large image laden websites were popular, graphics were king, the problem was the time all this took to load.
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