•The target - to gain prominent search engine positions and market share for the all new Nestle website aimed at distribution and supply of breakfast cereal.
•The website - the website was an all-new concept for Nestle and therefore had absolutely no Internet recognition. The website was built in HTML utilising Microsoft ASP programming.
•Implementation - in-depth research into volume search phrases enabled brand knowledge and usage patterns through the Internet search engines. ‘Hands on’ consultancy enabled specific parts of the website to deliver core supplier and manufacturer related information to search engine spiders thus gaining ‘authority status’ and website stature.
•Results - page rank and site content issues were resolved and listings were gained 6 weeks ahead of schedule. Generic supplier, wholesale and manufacturer terms are profiled in all leading search engines as well as product related information.
•The interactive website is found and used by the target audience.
© 2008 High Position Limited UK
