SEO

SEO is more than fixing Meta information and writing content, its about research and analysis, its about knowing what a website should show for and making the most from visitors. There is little to be gained from position1 listings that are obscure or too niche so at High Position we relish generic search terms as well as long tail search terms. SEO is about unlocking a website enabling search engine spiders to do their job and not just adding information and keywords.

SEO Compliance

Most of the websites that we work with are suffering from inadvertently presenting a non compliant format to visiting search engine spiders. The result is that the everyday SEO practices that have been applied to the site will not have improved the profile in natural search results. The reality here is that the budget that is spent on this type of SEO activity will have been wasted with no real benefit. Search engine compliance is all about ensuring the site delivers the information in the correct way and that the setup of everything from the domain name to the code itself is within compliance guidelines.

Pay Per Click

Pay Per Click Advertising represents the fastest way to get traffic to your website making is a perfect option for all businesses including those that wish to cash in on seasonal trends. High Position create, test and refine PPC accounts for a broad client base that ranges from large corporate clients to independent retailers. We work with clients to improve existing PPC campaigns and we also work with businesses that are new to online marketing to ensure that you get the most from your marketing budget. Every business is unique and as a result we offer a bespoke consultancy and PPC management service to help deliver solutions to help you achieve your individual goals. The success of this form of advertising is entirely measurable which enables us to demonstrate Return on Investment (ROI).

High Position have a wealth of experience delivering adverts for clients across the complete range of platforms including Google, Yahoo, Facebook and MSN. Pay Per Click enables you to present your website against a broad range of different phrases. This ensures that you are visible in search results regardless of how many different products you sell or services that you offer. The fundamental aspect of this type of advertising is that you only incur a cost when a click is made. This ensures that money invested from your advertising budget always gains a potential customer. It is therefore an extremely efficient form of advertising. When combined with Search Engine Optimisation, Pay Per Click advertising forms part of a formidable marketing strategy.

Improve brand awareness and capture customers at the point of sale by contacting the High Position PPC Management team today.

Analytics

Analytics are increasingly important enabling the tracking of visitors, allowing the analysis of natural search visits from paid search visits, where people go, what they purchase and where they leave. High Position have teams of analysts that are experts in Google analytics and all leading tracking software. This has become a vital part of any SEO strategy. It is all about maximising the return of investment and feeding back to the client exactly what visitors are doing when they visit the site.

Market Research

Market research is a vital element for a sound optimisation strategy and we at High Position have our own unique tools and research channels that allow us to see what is searched for each month for any industry. In addition, our knowledge of proprietary information from sources such as Google allows websites that we work with to get listings for search terms that are being used by potential customers. This is actual real-time data rather than just somebody's opinion of what would be a good search term.

There is only one way - The High Position Way! Ethical and without ever endangering a brand through shady practice, our reputation is above all others, Some of our biggest competitors have had both their own site banned from search engines and the sites of their clients. High Position work in a very ethical way and ensure that our clients sites always have best practice.

Clients

We have many corporate clients who enjoy huge success and what's more our SEO experts revel in difficult markets; life insurance, finance, recruitment, holidays, we have success in all competitive fields. Corporate clients such as Sony, Lloyds TSB, Inchcape, Budget Car Rental, haart, Infospace, Denby and many others have enjoyed great success with our service.

Of course, smaller SME markets can provide a stiffer challenge for search engine optimisation success and so we like to keep our hand in with less competitive websites. These can be stubborn and hard to move in search results, often they are penalised due to a previous agencies bad work. This keeps us on our toes and ensures that we do not get complacent with our knowledge of search engines and what makes them tick.

Perhaps the biggest feather in our cap is that we still have clients from when we first started out, back in the days when Alta Vista and Lycos were main players. These clients have enjoyed success for ten years, which is ten years of Google's emergence and algorithm changes. Not bad in an industry where most people rely on client churn - taking more clients on than clients lost each month!