Search Positions in Google:

Gaining search positions in Google (or Google SEO as the industry now calls it) is quite straightforward, it's all about using an ethical approach and providing unique information that is high quality but from a website that is compliant to Google’s guidelines.

Forget trying to trick Google, one thing that High Position can guarantee is that black hat or spamming may get you a short term gain but once you are compromised it will be the end of your Google aspirations. In the last few months Google has launched new high spec technology that enables it to read and understand many of the underhand techniques that were being used to manipulate the search positions.

Google SEO:

The preoccupation with manipulation of Google’s algorithm (Google SEO) has led most webmasters to overlook what is really needed by the search engine to rank your website highly. In order to gain a full grasp of this you need to understand what Google’s ultimate goal is. In a nutshell, Google wants to deliver relevant results to the search queries made through its interface, it knows that this relevancy has been the key to its popularity. Now that Google’s IPO has been completed the spotlight has turned back onto what gave it the success in the first place – relevant search results.

Understanding what this search engine wants to deliver and why it needs to deliver it, is why High Position is so successful at generating the returns for its clients. We are not trying to trick Google, we are just giving this search engine what it needs to deliver unique and credible information from well engineered and valid websites.

What does Google want from your website?:

There are many aspects that will help Google to evaluate your website in a positive manner. Many areas can be broken down into important subsections but the top tier criteria are as follows.

Google wants your website to offer good quality information that is unique.
Google wants your website to be popular with other quality websites.
Google needs your architecture to be compliant.
Google needs your website to pass validation.
Google needs your website to be accessible.
Google requires your website to have updated information.

What Google will frown upon:

Any duplication of information within the site.
Any duplication of information Internet wide.
Bad architecture.
Non compliancy.
Non validation.
Hostile code.
Bad server setup.

What Google will ban you for:

Javascript redirects.
Hidden text or links using techniques such as no script tags.
Deliberate manipulation through flash code or server-side cloaking.
Improper use of domain names, even if it’s inadvertent.
Bad neighbourhood linking.
Improper use of frames.

Conclusion on Google Search Engine Optimisation:

These are just some of the areas that have either a positive or negative impact when Google comes to visit your server, it is worth remembering that there is no real formula that can be described as the term Google SEO but understanding and accepting what Google is trying to deliver through its search results will ensure that all the right boxes are ticked.

Agencies that are chasing page rank (PR) and inbound link counts can seriously undermine your profile in Google’s database, stealing content and having the wrong server set up can get you penalised as can duplication within your own website. Google now understands Javascript redirects and many other dynamic code black hat techniques; it can also easily identify bad link practice as well as hidden text and content.

High Position have a complete understanding of all these issues. We can work alongside web agencies and IT departments to ensure that any corporate website, no matter how complex, can be safely delivered to Google’s visiting spiders in the correct manner. Our pre-commencement site analysis will provide a complex insight into what Google thinks of any website, how it evaluates that site and what the website problems are in relation to Google.

The High Position solution will always remedy the issues; even if that takes time it is always worth it.

Remember the golden rule-there is no divine right to be in Google!