CarLand Overview
•The target - to improve both level and quality of visits from a non functioning pay per click campaign and to gain prominent general search engine positions and market share for the corporate CarLand website.
•The website - the website was attempting to gain positions within one of the most competitive areas on the Internet. The website was built in HTML with Microsoft ASP programming and had absolutely no Internet recognition apart from an expensive and poorly managed pay per click campaign.
•Implementation - in-depth research into volume search phrases highlighted visitor usage patterns through the Internet search engines. High Position implemented an ongoing series of on site workshops therefore enabling the in-house design team to implement an increased website structure. ‘Hands on’ consultancy coupled with the design team delivered targeted information to search engine spiders thus gaining ‘authority status’ and website stature. The original pay per click campaign was re-structured at targeted information derived from Internet usage records and re-engineered at targeted phrases.
•Results - the general search engine profile has escalated month on month with a new Google page rank threshold granted in October 2005 of 5, the original site's Google page rank was 1. The pay per click programme has greatly improved visitor levels however, more importantly, the targeted nature of these enquires has encouraged CarLand to greatly increase all pay per click spend. Visitor levels have increased to in excess of 100,000 unique visits per month.
•The interactive website is found and used by the target audience.
© 2008 High Position Limited UK
