New Social Media App Helps You Organise your Tweets
Posted Tuesday 22nd June 2010 by Ben J
The new Twimbow app is a powerful web-based Twitter client much like Seesmic and Tweetdeck’s forthcoming application. In fact, it offers much of the same features and works almost exactly the same, so what does it have to offer that it would stand out from the pack? Simple: colours.
Although Twimbow works in much the same way as the aforementioned clients, and offers the same functionality including support for multiple accounts, the bright and shiny interface is far from a gimmick or a rainbow skin for Tweetdeck – the colours are vital to how it works and how it can help everyone from regular users of Twitter to advanced-level social media marketeers.
Social Media: Pixar Picks Twitter For New Buzz
Posted Friday 18th June 2010 by Craig H
A new feature has materialised on everyone’s second favourite social media portal, Twitter. A golden coloured ‘Promoted’ button has appeared at the bottom of the trending topics list. For many, this will signal a real movement towards monetising what is a hugely popular site.
Social Media
It is tempting to be rather cynical about these revenue-generating tactics, but it is worth noting that Promoted items are required to be trending in the first place – therefore, Twitter might claim, the integrity of the site’s user generated ethos is secure. Social media people have to make a living too, though - and we might well agree. Just how Twitter utilises Promoted trends (or how colossal U.S. animation firms use it) is outlined in the ‘FAQs on Promoted Tweets’ page.
Promoted Tweets: Twitter’s New Internet Marketing Platform
Posted Thursday 17th June 2010 by Allison
Logging on to Twitter this morning, you may have spotted something new at the bottom of the trending topics column; a yellow label reading ‘promoted’ next to the very bottom topic, Toy Story 3.
Promoted tweets are Twitter’s new advertising platform. When a user clicks on the trend advert, or promoted tweet, they are directed to a normal trending topic search results page, with the difference being that the advertiser’s promoted tweet remains at the top of the page, however many more tweets on the trend appear.
Twitter and Foursquare Unite to Localise Your Social Media Presence
Posted Tuesday 15th June 2010 by Ben J
Following months of dropping hints and rumours spreading throughout both the Twitter and blogospheres, Twitter has finally taken aim at Google’s localisation functions with their new ‘Places’ feature.
Although many services have tried to blend geographic location with real time content, Twitter may well have the best chance of making it work. Essentially, ‘Twitter Places’ will highlight posts made around a particular area and give this location its own page and, thanks to its integration with several popular location-based applications such as Foursquare, the service can be used to find restaurants, shops, clubs and other places of interest nearby.
Will Internet Marketing Experts Appreciate New Twitter Features?
Posted Thursday 3rd June 2010 by Ben J
It appears to be development season for microblogging phenomenon Twitter – in the last week, we’ve seen the advent of two substantial updates, though they are only in the testing phase. Perhaps the most important update for developers, SEO experts and internet marketing specialists is the Annotations function which will allow for the addition of any type of meta data to Tweets.
At this stage, it’s entirely up to the developers what kind of meta data they would like to attach to the Tweets, providing it doesn’t exceed 512 bytes. Twitter has recommended that developers begin by attaching annotations regarding location, websites, reviews, music and similar.
Social Media Brings the MexiCali Earthquake to the World
Posted Tuesday 6th April 2010 by Ben J
Every day it seems like social media is becoming more and more important to spreading the word about world events. We saw the ways in which Twitter helped rescue operations in Haiti, and just a few short months later, yesterday’s Baja California earthquake was felt around the world thanks to the power of social media.
Within minutes of it happening, Twitter and YouTube were ablaze with posts, pictures and videos, sharing the news of the quake with the world. Reports suggested a ‘rolling’ style quake which seems to have emptied water out of pools and set lights and bottles moving and required an evacuation of Disneyland, but didn’t cause a huge amount of damage.
Twitter Announces New @Anywhere Platform
Posted Tuesday 16th March 2010 by Ben J
It seems that not a day goes by in the social media sphere without some news about Twitter, and yesterday’s SXSW event was no different with Twitter CEO Evan Williams announcing a new platform named @anywhere.
@anywhere is intended to further the integration of Twitter with the rest of the web, meaning that users won’t have to go to a different web page or an external application to use some basic Twitter features with the site. A page with @anywhere features enabled will allow you to follow accounts associated with the website and also journalists or bloggers from their bylines. YouTube videos will also be Tweetable without leaving the page.
How Twitter Stats Compare To Facebook and Buzz
Posted Wednesday 24th February 2010 by Craig H
On Monday Twitter revealed how it has grown since 2007, and how much activity the social media service is seeing at the moment. There have been some reports that suggest usage of Twitter is waining, but Twitter’s own data tells a different story.
Twitter Activity Rates
It is problematic to compare activity on Twitter with runaway social media leader, Facebook – as well as Buzz – because the users carry out distinct actions on each platform. But the new data states that Twitter registers approximately 50 million tweets a day, which equates to 600 per second. This is compared to 700 Facebook status updates per second, and the most recent data from Buzz states there are 55 Buzz posts per second.
Kevin Smith’s Twitter Carries Too Much Weight For Southwest Air
Posted Tuesday 16th February 2010 by Ben J
If anyone in Hollywood knows how to leverage social media for their own nefarious ends, it’s indie supremo Kevin Smith. The writer/ director behind hits such as Clerks, Mallrats, Jay & Silent Bob Strike Back and most recently Zack & Miri Make a Porno has over 1.6 million followers on Twitter and used the platform to express his displeasure at being ejected from a Southwest Airlines flight for being ‘too fat’.
Google launches Google Buzz
Posted Wednesday 10th February 2010 by Allison
Google’s latest social network Google Buzz launched this week, pitching directly against popular rival sites Twitter and Facebook.
Google Buzz is directly integrated with Gmail and, although not yet available to all users, is expected to be rolled out into all accounts within a week. 
Buzz appears to be a hybrid of existing networking sites; there are the intimate networking facilities particular to Facebook which allow communication and sharing between those already connected to each other, and the mass-broadcast opportunities offered by Twitter.
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