Link Wheeling Your Site
Friday, den 23. October 2009
The link wheel is one of the hot topics in the world of search engine optimisation at the moment, and there’s little doubt of their effectiveness when it comes to driving traffic to your site and increasing brand awareness, but what is a link wheel and how does it work?
Link Wheels
In its simplest terms, a link wheel is a series of independent, unique web properties, ideally with a high PageRank and degree of authority, which link back to your site. At the moment, this doesn’t sound too different to a regular linking campaign, but the next stage is where the wheel aspect comes into play: as well as linking to the target site, the sites in question also link to the site next to them in the wheel, creating a series of ’spokes’ which lead to the ‘axle’ or ‘hub’, which is the target site.
Link Building, SEO | 0 Comments »
Optimising For Bing
Wednesday, den 14. October 2009With the pairing of Bing and Yahoo (which could amount to 30% of search market share), businesses can no longer gear their SEO towards Google alone. In this post we’ll look at some of the key differences in the way Bing ranks pages, compared to the old favourite Google.
SEO | 0 Comments »
SMX East Conference Linking Highlights
Thursday, den 8. October 2009
The Search Marketing Expo, or SMX, is a search engine conference organised by Third Door Media; the brains behind Sphin and a range of other search engine news and media sites. Holding a number of events a year in a range of locations around the world, SMX is a great opportunity for search engine optimisation experts to share ideas, hold discussions with others in the field and attend a number of seminars and Q&A sessions held by some of the top names in search.
Link Building | 0 Comments »
Social Bookmarking For Backlinks
Thursday, den 1. October 2009
Social Bookmarking
Following on from last week’s piece about social linking in the blogosphere, today we’re going to take a look at link building from the social bookmarking arena – does it actually help with your search engine optimisation or are you wasting your time by linking to your site in this manner?
There are an awful lot of social bookmarking platforms on the internet – the main ones being Digg, Del.Ici.Ous, Sphinn and the new kid on the block, Worio – and it’s easy to see why they are popular. They’re an excellent way to discover new content and to see what’s popular on the internet right now, as well as to share what you’re interested in with others.
Link Building, Social Media | 0 Comments »
Social Linking – The Alternative To Directory Links
Thursday, den 24. September 2009
There has been a lot of debate recently as to how well the traditional approach to linking campaigns is working with the current search engines. Many search engine optimisation experts think the most important thing is how many links you can get to your site, while others think it’s more about quality than quantity, and in this respect, social links can be one of the best ways to generate both back links and traffic for your website or blog. However, there is sometimes debate as to whether or not this is an organic or ‘white-hat’ method of improving your site’s rankings and traffic, or is spamming and is thus ‘black-hat.’ The simple answer to this question is that it depends how you’re doing it.
Link Building, SEO, Social Media | 0 Comments »
Search Engine Optimisation and HTML Validation
Friday, den 18. September 2009HTML Validation
The recent video posting by Matt Cutts on the issue of whether HTML validation affects SERPS has once again sparked this old thread of discussion over various search engine optimisation forums and blogs. Matt Cutts has categorically stated that Google does not “give any sort of boost to web pages that validate.”
SEO | 1 Comments »
Black Hat SEO Spreading Rogueware
Thursday, den 17. September 2009
Blackhat SEO
The world of search engine optimisation (SEO) may be a new tactic for cybercriminals in their quest to spread malware through infected websites. It seems that these hackers are always hard at work when it comes to spreading malware in the most creative and unusual method possible.
Recent weeks has seen plenty of SEO poisoning, otherwise known as Blackhat SEO. The idea is that hackers entice web users into clicking onto infected websites after typing in specific search terms in Google. The page results that come up in Google may result in users clicking onto an infected site without actually realising that it is an infected site.
SEM News | 6 Comments »
Search Engine Strategies 2008 Hits The Windy City
Thursday, den 11. December 2008The only major search engine marketing conference in the Midwest of the United States once again hits the city of Chicago. The SES is the leading global conference and expo series which travels the world educating delegates in all that is search engine marketing. Tens of thousands of delegates each year are delivered poignant and cutting edge seminars on the latest in search engine optimisation and advertising strategies.
SEM News | 0 Comments »