Google Dominates Search
Allison
Google dominates search, and last month achieved a massive near-65 per cent of the search market share, leaving closest rival Yahoo well behind, which only managed to achieve 18.8 per cent.
According to research by ComScore, Google’s share of 64.9 per cent was up from 64.6 per cent in August, where as Yahoo’s share fell from 19.3 per cent in the same month.
Microsoft’s Bing, launched in June, saw some growth in its market share, which rose from 9.3 percent to 9.4 percent.
With Bing, Microsoft is now managing to do more than catch the bones tossed to them out of sympathy from those protesting about a Google monopoly, but the comparison in search market share shows that they have very little chance of ever equaling the success of Google, if any.
There were 13.8 billion searches undertaken in America in September, and 9 billion of them were with Google. Yahoo accounted for 2.6 billion searches, and Microsoft 1.3 billion. The ASK Network accounted for approximately 541 million, and AOL users conducted 416 million.
Perhaps the nearest comparison in terms of market dominance that can be made with consumer behavior is with UK supermarket giant Tesco, but even this pales in significance to its search engine counterpart, with only a 30 per cent market share, although there are pockets of similarities around the UK with so-called Tesco Towns such as Inverness in Scotland, where more than half of all the money its residents spend on food and drink is paid to Tescos; Google dominates search in a way that is incomparable in other markets.
Google provided signs of economic recovery and further good news came in the form of the company’s reported revenue for the last quarter. Google provided signs of economic recovery by signaling that it will resume hiring new employees also.
Beating Wall Street predictions, Google reported $5.94bn in revenue for the past three months, which is a jump up of 7 per cent compared with the same time a year ago. Eric Scmidt, chief executive of the company, said that by reporting this increase, Google provided signs of economic recovery on a wider scale, with the end of the recession in sight.
Google currently employs approximately 20,000 people, and the profit increases are partly to do with a huge cost-cutting effort it made during the recession. Even Google’s famed cafeterias, in which professional chefs cook a wide array of meals at all times of the day for employees, were cut back on because the company discovered that about a third of the food cooked went to waste.
Schmidt said that Google will now push search and mobile phone projects forward.
It looks like Google, with a nigh-65 per cent market share is the runaway horse for the time being, and it’s almost impossible to see how anyone else will be able to catch up. What it means for search engine optimization is that Google is the only one to work towards for the foreseeable future.
Posted on: Thursday, October 22, 2009 at 4:19 pm 
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