Monthly archive of 3 March 2010
Omniture And Facebook Expand Analytics For Advertisers
Posted Wednesday 3rd March 2010 by Allison
Analytics giant Omniture is set to work closely with Facebook in a partnership that will allow marketers to better capitalise on advertisement opportunities via the social network.
The two companies have been working together since last year, and have mostly been developing analytics around facebook applications, measuring user engagement with the apps.
Marketers can now use the new search engine marketing management application SearchCentre Plus, which has new functions for the purchase of Facebook ads, to track ad success.
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