Tracking Social Media Campaign Success With Analytics

Posted Wednesday 3rd February 2010 by Allison

Any online business that isn’t already utilising social media to get ahead needs to get their skates on.

Social media is brilliant for business because it allows you to both improve your page rankings and create brand awareness; and increase traffic, subscribers and sales, all for free.

But if you are not tracking social media campaign success with analytics packages, you are not honing your campaigns to where they are most effective.

Social media campaigns

The most obvious and important aspect to track in any of your social media campaigns is the referring sites; that is, which websites visitors have come from via a link to your site.

Analytics, Social Media, 0 Comments »