Monthly archive of 23 October 2009
Link Wheeling Your Site
Posted Friday 23rd October 2009 by Ben J
The link wheel is one of the hot topics in the world of search engine optimisation at the moment, and there’s little doubt of their effectiveness when it comes to driving traffic to your site and increasing brand awareness, but what is a link wheel and how does it work?
Link Wheels
In its simplest terms, a link wheel is a series of independent, unique web properties, ideally with a high PageRank and degree of authority, which link back to your site. At the moment, this doesn’t sound too different to a regular linking campaign, but the next stage is where the wheel aspect comes into play: as well as linking to the target site, the sites in question also link to the site next to them in the wheel, creating a series of ’spokes’ which lead to the ‘axle’ or ‘hub’, which is the target site.
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