Pagerank is also known as PR and has been around for much longer than most people think, in fact it has been around as long as Google itself, it has been responsible for driving sites up or down the rankings in Google and is obsessively monitored by millions of website owners and webmasters around the world.

With Google launching its services to China there are numerous problems arising. The question now is have Yahoo got a similar crisis awaiting?

Google’s corporate slogan is ‘do no evil’, according to the document it released when it floated on the stock market in 2004.

Ironically, some might say, that is exactly what the company is not doing when it comes to international expansion into China, with accusations flying that the darling of the search engines is now colluding with the Chinese government to block local references to Tiananmen Square uprising, Falun Gong, Tibet and other unsavoury, embarrassing and sore issues when searching at www.google.cn

Whitehall branded internet ‘Villain of the Year’

Legislation for the storing of personal information

Once again information control has come under the microscope with the UK government pushing through legislation as to how Internet organisations hold personal detail.

The British Government has been named “Villain of the Year” by a group of the world’s largest internet companies after pushing through laws across Europe that will force firms to store more information on their customers’ web and telephone use.

Small agencies take on the big boys

How often do we hear about small agencies winning multi-national clients? Not often enough, and the following article provides some information on how this can happen…

Although we often read in the press about a small company winning a massive contract with a large multi-national or government department, the reality is that this is the exception rather than the norm. The fact that it has hit the press as a newsworthy item says it all.

Everyone is now talking about driving traffic to your website however if the website is not hosted according to simple rules the website may not be able to manage the traffic driven to it. The following news article provides some food for thought on whether your website could ‘Take The Strain’.

The following article was taken from The Times on the 8th February 2006 and represents google’s drive to remove any website utilising ‘ black hat techniques’ for unfair advantage.

Shady tactics in battle for internet hits – The Times 08-02-2006

Google steps up its drive against ‘black hatters’ and unleashes Big Daddy against the cheats

THE simple internet query has become the battleground in a struggle to dominate the information superhighway.

The big prize is control over the results generated by internet search engines — the means by which 80 per cent of users first discover a website.

Search Engine Behaviour – Research Update

There are often consultancy papers completed as to how search engine users view the results placed in front of them. To fully prepare for an online optimisation campaign these results must be seen and understood to realise what and how the most effective results can be gained.

By Chris Sherman, Executive Editor – Search Engine watch
April 11, 2006

Two new studies examining how people search show that internet users are becoming more discriminating, with important implications for search marketers.

There have always been the search agencies that say they partner with search engines. Generally this is stated to give them an advantage in a bid process however, more often than not, this is a fabrication of the truth.

The following article details how, as the online marketing industry grows, the search engines do actually need the agencies to maintain real relevancy to its search results.

Speaking in New York earlier this month Tim Cadogan, the British Vice-President of Yahoo Search, spoke many times on the importance of search marketing agencies in the future growth of the industry.