Monthly archive of 5 February 2008
Google Response To Microsoft Monopolies
Posted Tuesday 5th February 2008 by Tom P
The intended buyout of Yahoo by Microsoft for almost £23 billion has caused outrage in the Google camp. Immediately calls for the business deal to be scrutinised by industry regulators have been made. Google’ s primary argument rests upon the access of email and messaging services not being open enough for consumers. In a direct assault they have stated that Microsoft is attempting to establish another monopoly.
Microsoft have rubbished the claims arguing that there move to buy Yahoo is purely to create a ‘number two’ search engine large enough to compete with Google. Why is this deal being so fiercely contested? It is all down to the increased profits predicted in the online marketing industry and how Google currently dominates the market.
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