Archive of the Category 'SEO'
SEO, Google And The Power Of 301 Redirects
Posted Monday 15th March 2010 by Kerry
An interview with Google’s Matt Cutts has revealed what many SEO professionals have been thinking for a while – that 301 redirects do not pass on the whole pagerank of the old URL and as a result ranking could be slightly effected.. Although this is not groundbreaking news in the world of optimisation, it is a rare opportunity for those in the business to find out that their understanding of the way the world’s most popular search engine works is actually on the money.
SEO Professionals Support Google In Antitrust Court Case
Posted Friday 5th March 2010 by Kerry
It is part of the human condition to feel hard done by when others do well, and no matter how big a company gets, the feeling remains. The European antitrust court case against Google is surely one such example. Of course the public in general and big businesses don’t like it when one company appears to dominating the market. With Google however, it seems to be that they are doing their job well and doing their job right, legitimately finding themselves the most popular search engine.
Tailoring SEO For Google In Wake Of IE Ruling
Posted Monday 1st March 2010 by Kerry
As of today Microsoft will have to give anyone who goes online using Internet Explorer the choice of installing a different browser after a court order to prevent the company monopolising the market. Admittedly for those that work in the industry, using alternative browsers has been a long standing choice, but members of the public in general have been unaware of the alternatives and have been using the PC default Internet Explorer. This means that Google may be able to increase its domination of the search market even as SEO professionals tailor their services even more in the favour of the Google search engine.
Is Google Caffeine MIA?
Posted Thursday 25th February 2010 by Ben J
The question on everyone’s lips in the SEO world at the moment is ‘where is Google Caffeine’? Announced in August, Caffeine was described as a large-scale change to the Google infrastructure and, naturally, there would be some testing required. In this regard, Google took the unprecedented step of allowing developers access to a sandboxed version of the algorithm so that they could test their results and positions. Many SEO specialists reported better results in the sandbox and were waiting with bated breath for it to go live and Matt Cutts wrote a blog post in November claiming that “the full Caffeine roll out will happen after the holidays”.
How Twitter Stats Compare To Facebook and Buzz
Posted Wednesday 24th February 2010 by Craig H
On Monday Twitter revealed how it has grown since 2007, and how much activity the social media service is seeing at the moment. There have been some reports that suggest usage of Twitter is waining, but Twitter’s own data tells a different story.
Twitter Activity Rates
It is problematic to compare activity on Twitter with runaway social media leader, Facebook – as well as Buzz – because the users carry out distinct actions on each platform. But the new data states that Twitter registers approximately 50 million tweets a day, which equates to 600 per second. This is compared to 700 Facebook status updates per second, and the most recent data from Buzz states there are 55 Buzz posts per second.
Future of SEO Depends on Mobile Technology
Posted Monday 22nd February 2010 by Kerry
Effective search engine optimisation has always been geared towards creating high quality relevant content to please both search engines and internet users; but with the evolution of search rapidly heading towards the use of touch screen mobile devices, the balance is shifting. SEO strategies are focussing more on user experience and that means that the way sites are developed will have to change with the mobile touch screen search platform in mind.
Google Buzz: 5 Points For, 5 Points Against
Posted Friday 12th February 2010 by Craig H
Few of us in SEO or indeed any part of the internet marketing community can afford to miss the significance of Google’s foray into the world of social media with its Buzz platform. In this post we’ll summarize some of the main arguments for and against the new kid on the block that are currently popping up around the net. Buzz content is intended to be indexed by Google in search, so it is a hot topic among SEO specialists.
Change Is Afoot For SEO As Google Launches Click-To-Call For Mobile Devices
Posted Monday 1st February 2010 by Kerry
Google has implemented a click-to-call feature for advertising in search listings on mobile phones. The new feature will bring the customer one step closer to the company by displaying the phone number and eliminate the need to navigate to a web page to find contact details. Google has always been known for predicting the future as far as search trends go, and mobile search is where the future lies. This has brought with it the need to provide relevant information quickly on a small screen, and as such the need to modify SEO strategies accordingly.
Site Speed To Influence SEO Success in 2010
Posted Friday 22nd January 2010 by Craig H
A recent round table discussion in Manchester has identified speed as a major factor in improving SEO results in 2010. At the talks were leading figures from UKFast, Oomagoo, CSI Media as well as High Position’s Commercial Director, Terry Heffernan.
While creating high quality, unique content was held up as an ongoing aim, it is the speed at which that content is delivered that will be of significant importance this year, according to participants.
Brand Protection Using PPC and Ethical SEO
Posted Friday 15th January 2010 by Kerry
According to a recent article in The Times consumer fears over fraudulent online retail are growing. This is understandably having an effect on legitimate sites, with many companies seeing a marked decrease in sales. The way to combat this trend is to provide brand protection using ethical SEO and PPC. By boosting the profile of legitimate companies through brand protection, it is possible to flush out the proliferation of illegal sites that are taking money from online consumers and not delivering the goods.
