Archive of the Category 'SEO'
Blekko: Can It Change SEO Forever?
Posted Tuesday 27th July 2010 by Craig H
Google, Google, Google. It’s been with us now for 12 years and has become the essential tool for navigating the eye watering amount of content that has been created by commercial sites, blogs, article directories and others.
SEO
For those who have taken full advantage of how SEO with Google works, the benefits have been huge. As direct consequence of this, what are known as ‘content farms’ have appeared, created to drive page views from content written by low paid writers.
These content farms, whilst being more than uneasy about being labelled as such, have grown exponentially – with brands such as Examiner.com, Suite 101 and About.com.
Bing Now Powers 25% of Yahoo’s Search Results
Posted Thursday 22nd July 2010 by Ben J
The alliance between Google’s only competitors Yahoo and Bing seems to be moving full steam ahead. It was announced earlier that Yahoo was beginning to test Bing-powered results and senior staff at the company are saying that up to 25% of the results returned from Yahoo searches are powered by Microsoft’s search engine.
Users might not always see a ‘powered by Bing’ badge on their results straight away, but this will be the eventual layout when the full rollout happens in September or October.
SEO
Google Bans Itself For Bad SEO
Posted Monday 5th July 2010 by Kerry
The search engine giant Google has always claimed that staff members working on Google product pages have no added advantage in ethical SEO than the any other optimisation professional, and therefore cannot monopolise search results. The news that Adwords help pages were banned by Google for inadvertent cloaking is therefore incontrovertible, and somewhat hilarious evidence that this may in fact be true.
Search marketing: Yahoo! Enhances Search Assist Facility To Provide Real-Time Suggestions
Posted Monday 5th July 2010 by Allison
Yahoo! has announced enhancements to its Yahoo! Search assist in the form of real-time search suggestions to queries.
The new suggestion algorithm will provide suggestions which are much nearer to real-time than ever before, something that’s especially relevant when top news stories or sporting events are unfolding, for example.
Yahoo! drew on the World Cup in its blog to outline how the new algorithm would assist a user wanting to know which match would be coming next in the tournament.
Yahoo Now Recommends Third Party Keyword Research Tools for SEO Specialists
Posted Thursday 1st July 2010 by Ben J
Yahoo are due to release their new book on the 6th of July. The ‘Yahoo Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Digital World’, which is one of the first guides of its kind, specialising in generating content for the online medium. This book features a list of keyword research tools to use and – surprisingly – includes one from Google as well as WordTracker and Keyword Discovery.
Negative SEO: What It Is And How To Protect Against It
Posted Thursday 1st July 2010 by Allison
As well as good SEO, there is negative SEO; blackhat techniques employed by a competitor to attempt to devalue your sites rankings in search engines, and it’s something to be on guard against.
Duplicate content
It’s important to check regularly that none of the content on your website is duplicated elsewhere on the web, and you should monitor this intermittently as it will affect SEO. Black hat techniques have included people duplicating a competitor’s web content when they change it, and submitting a site map of the duplicated page to search engines so that this duplicate content is indexed first and the original content is ignored as duplicate. It’s hard to prove this one, so watch out for it. Always make sure your content is unique, both from external pages and other internal pages on your own site.
Facebook Cited In 81pc Of Divorce Cases: What It Means For Internet Marketing
Posted Tuesday 29th June 2010 by Allison
The importance of Facebook for internet marketing purposes has never been more prominent, but now it seems the social networking site has its fingers in even more pies as an American divorce-lawyer group claims Facebook, and to a lesser extent other social media, is now cited in 81 per cent of its cases.
The American Academy of Matrimonial Lawyers told the Associated Press that over the past five yearsm Facebook, Twitter, Myspace, as well as YouTube and LinkedIn, have all increasingly made appearances in cases.
Is Facebook SEO Essential For Successful Internet Marketing?
Posted Monday 28th June 2010 by Kerry
Facebook have been using an open graph API since April of this year, enabling semantic search with the Facebook ‘like’ button. When searching for a product, business or venue using the social networking platform, a user will be presented with a list of results that their friends like, including non FB sites. This list of trusted results is understandably growing in popularity, and as such, SEO strategies tailored to search via Facebook have the potential to boost ranking considerably.
Bing’s Search Engine Unveils New Look and Features
Posted Wednesday 23rd June 2010 by Ben J
Microsoft’s Bing search engine is having a bit of an overhaul right now. Not only are they holding celebrity-laden parties to announce their changes to the entertainment-based results that they’ve made, they are also including plenty of other useful changes including one which could become very important to searchers – the inclusion of deep content in their search.
The search engine is also unveiling a revamped look and feel, dropping the tabs directly below the search box and also a fairly substantial overhaul of the way the results are presented for autos, health and financial searches.
Search Engine Optimisation
SEO And Paid Search Budgets Are Up
Posted Wednesday 16th June 2010 by Catherine
As the UK tentatively edges its way out of recession many companies are looking to increase their budgets for SEO and paid search. Advertising is key when it comes to selling your product or services and in a bid to increase business flow, the UK Search Engine Marketing Benchmark Report, published by Econsultancy, claims that 60% of companies plan to increase spending on SEO, that’s a jump of 15% over last year, and a further 52% of companies saying they intend to increase PPC budgets, a rise of 7% over last year.
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