Bands Perform In Virtual Lands
Posted Friday 11th April 2008 by Swapna in Uncategorized.
Online social networking programme Second Life has seen the likes of Leo Wolff, aka Slim Warrior, perform live in a virtual world with her music band. Wolff first joined the online world in 2005, having bought a small plot of land with eight other fellow musicians. This followed with the opening of Virtual Garage, which displayed their music and saw performances.
Slim Warrior is the first British musician to have performed in the virtual world, having created their own increasing economy with their own currency. She had also completed a duet with another musician based in Texas. Wolff is the promoter of Second Life artists, organizing festivals in the virtual world and bringing together different bands to perform online. This is a popular online social network with many seeing this as a launching pad to a career in the 3-D world.
Second Life was created by Linden Labs, based in San Francisco and currently has around 13 million members (known in the virtual world as residents) with over 100 bands performing live. This is seen as a way of building a musician’s confidence in the virtual world, allowing them to develop as artists in the virtual world before going out to perform in the real world.
This social network works differently from MySpace as it actively promotes bands, allows live performances from in front of a virtual audience and artists can use an audio-video software to perform from the comfort of their own homes. This increases their name recognition and proves to be a good way of selling merchandise.
Using Second Life has not proven to be a promise of a signing a record label deal in the real world, but it could be a put to best use with more conventional ways of promoting music. However, the mainstream music industry is beginning to join in with the virtual bands. Bands such as Duran Duran have purchased their own virtual land to begin performing, and American singer Suzanne Vega was the first major artist to perform live in virtual world.
In addition, SecondFest music festival, which lasted three days, saw live acts from Pet Shop Boys, New Young Pony Club and Simian Mobile Disco. The Guardian newspaper and Intel sponsored the festival.
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