Obtain Better CTR With Pay Per Click’s New Image Adwords
Monday, den 9. November 2009
There have been many revolutions throughout the Internet industry over the last few months. One of these innovations has been the announcement by Google that they are beta testing a new enhancement on their pay per click sponsored links section, which allows members of the public to view images of the products listed simply by clicking on the tab located at the base of the sponsored link.
Click Through Rate
Google are hopeful that by adding these visual aids to links it will help to improve the click through rate (CTR) that customers receive from the paid service and the internet giant will surely be anticipating that the improved conversion rate will help to attract new customers on to its paid service.
PPC | 0 Comments »
Twitter Search: What Are The Realtime Alternatives?
Thursday, den 22. October 2009
Real Time Relevancy
Google is concerned about real time search, make no mistake about it – that is why they have set up a similar agreement with Twitter to that made by MSN powered search engine, Bing.
Although there is no algorithm in place to filter relevant results, as with Google, Yahoo Search, Bing etc, real time search has its uses, and as more and more people use social media as part of their everyday life, it will be used even more.
SEO, Social Media | 0 Comments »
Twitter Strikes Deal With Bing
Thursday, den 22. October 2009
Realtime Search
Yesterday at the 2009 Web 2.0 conference in San Francisco Microsoft announced that they have struck a deal with Twitter to stream their realtime data. Once again this thrusts the issue of realtime search into the limelight, as Bing will be utilising the Twitter ‘firehose’ of instantaneous updates.
This made Bing the first search engine to have access to the realtime data and they have opted to set up a separate search tool at bing.com/twitter, which will allow users to specifically search twitter data. It is effectively a rebranded Twitter Search and is purely an immediate response to the deal, however we are currently unable to run any tests on it:
SEM News, Social Media | 0 Comments »
Why WordPress Has Dominated Blog Software
Wednesday, den 7. October 2009WordPress
WordPress has dominated the blogging software market in a similar fashion as Google did the search marketing all those [10] years ago. WordPress has acheived this by providing a CMS and blogging platform combined into one simplistic package that most people can install in seconds. The help of ‘fantastico’ and the 1 click install has definitely increased the WordPress market penetration.
WordPress is extremely simply to install, easy to use, is customisable in seconds via the use of the theme support, meaning that individual preset-templates can be accessed for free at the click of a button and users can create their own templates. The early plug-in support has built an industry almost in itself, allowing for users to do anything and everything.
SEO | 0 Comments »
Google Caffeine: The Storm Before the Calm
Friday, den 2. October 2009Caffeine Update
The quote from Google regarding the impending Caffeine update which stated that ‘Web developers and power searchers might notice a few differences.’ seems to be a bit of an understatement. There is chatter all over the search community about the fluctuation of SERPs but more alarming is the amount of Spam and malicious content that is being pushed up in Google results.
SEM News | 0 Comments »
SEO Basics: Keyword Research
Wednesday, den 30. September 2009Keyword Research
Keyword research is at the heart of anything related to search engine marketing. Search engines index websites based on their relevancy for specific search terms so the foundation of any search engine optimisation campaign is to review the search terms that a website is targeting based on their monthly search volumes. This process is called keyword research.
There are a number of different online resources that can be utilised in order to obtain relevant keyword volumes however a good starting point is the Google AdWords: Keyword Tool. This is a free online resource provided by Google which shows the approximate monthly global and local search volumes of any search term:
SEO | 1 Comments »
Linking Strategies And Paid Links In SEO
Wednesday, den 23. September 2009Linking Campaign
In previous years, the first port of call for any webmaster looking for off-site search engine optimisation was a linking campaign or two, but as Google has updated its algorithm over time these have gradually become less important links in the chain (pun intended).
That’s not to say that linking campaigns are past their prime – far from it – but where an extensive linking campaign was once all you needed to get a page one position for your site, this is no longer the case and there are other aspects which must be taken into account.
Link Building | 3 Comments »
Search Engine Optimisation and HTML Validation
Friday, den 18. September 2009HTML Validation
The recent video posting by Matt Cutts on the issue of whether HTML validation affects SERPS has once again sparked this old thread of discussion over various search engine optimisation forums and blogs. Matt Cutts has categorically stated that Google does not “give any sort of boost to web pages that validate.”
SEO | 1 Comments »
Google Poaching Yahoo Software Engineers
Thursday, den 17. September 2009
Matt Cutts made a post on his blog on Tuesday directly addressing Yahoo engineers who might be interested in moving to Google. This sparked a strong response from the blog’s readers, raising a number of valid questions. One of the respondents was a recruiter for Yahoo who posted that Yahoo was having a ‘hiring bonanza’ and in the spirit of fair competition, Matt Cutts approved the comment and allowed the recruiter to post his twitter contact details.
SEM News | 1 Comments »
SEO Basics: E-commerce and Analytics
Monday, den 14. September 2009Google Analytics
Search engine marketing is all about performance and that performance is measured by analysing every part of a website. The surge in search engine marketing over the last five years is based on the return on investment provided by the measurable nature of search engine marketing; this measurability is provided by analytics.
Search engine optimisation uses e-commerce and Google analytics to determine how best to optimise a website to ensure your website performs. Tracking your e-commerce is a capability, as it tracks performance so you know which areas of your website are performing. It gives you excellent indicators as to what you can do to rectify any non performing areas. For example if you have one million new visitors per month but a very high bounce rate, then changes need to be made to specific areas.
Analytics | 3 Comments »
« Next