SEO, Google And The Power Of 301 Redirects
Monday, den 15. March 2010
An interview with Google’s Matt Cutts has revealed what many SEO professionals have been thinking for a while – that 301 redirects do not pass on the whole pagerank of the old URL and as a result ranking could be slightly effected.. Although this is not groundbreaking news in the world of optimisation, it is a rare opportunity for those in the business to find out that their understanding of the way the world’s most popular search engine works is actually on the money.
Company News, SEO | 0 Comments »
SEO Professionals Support Google In Antitrust Court Case
Friday, den 5. March 2010
It is part of the human condition to feel hard done by when others do well, and no matter how big a company gets, the feeling remains. The European antitrust court case against Google is surely one such example. Of course the public in general and big businesses don’t like it when one company appears to dominating the market. With Google however, it seems to be that they are doing their job well and doing their job right, legitimately finding themselves the most popular search engine.
Company News, SEO | 0 Comments »
Tailoring SEO For Google In Wake Of IE Ruling
Monday, den 1. March 2010
As of today Microsoft will have to give anyone who goes online using Internet Explorer the choice of installing a different browser after a court order to prevent the company monopolising the market. Admittedly for those that work in the industry, using alternative browsers has been a long standing choice, but members of the public in general have been unaware of the alternatives and have been using the PC default Internet Explorer. This means that Google may be able to increase its domination of the search market even as SEO professionals tailor their services even more in the favour of the Google search engine.
SEO | 0 Comments »
Future of SEO Depends on Mobile Technology
Monday, den 22. February 2010
Effective search engine optimisation has always been geared towards creating high quality relevant content to please both search engines and internet users; but with the evolution of search rapidly heading towards the use of touch screen mobile devices, the balance is shifting. SEO strategies are focussing more on user experience and that means that the way sites are developed will have to change with the mobile touch screen search platform in mind.
SEO | 0 Comments »
Change Is Afoot For SEO As Google Launches Click-To-Call For Mobile Devices
Monday, den 1. February 2010
Google has implemented a click-to-call feature for advertising in search listings on mobile phones. The new feature will bring the customer one step closer to the company by displaying the phone number and eliminate the need to navigate to a web page to find contact details. Google has always been known for predicting the future as far as search trends go, and mobile search is where the future lies. This has brought with it the need to provide relevant information quickly on a small screen, and as such the need to modify SEO strategies accordingly.
PPC, SEO | 0 Comments »
Brand Protection Using PPC and Ethical SEO
Friday, den 15. January 2010
According to a recent article in The Times consumer fears over fraudulent online retail are growing. This is understandably having an effect on legitimate sites, with many companies seeing a marked decrease in sales. The way to combat this trend is to provide brand protection using ethical SEO and PPC. By boosting the profile of legitimate companies through brand protection, it is possible to flush out the proliferation of illegal sites that are taking money from online consumers and not delivering the goods.
PPC, SEO | 0 Comments »
Top SEO Tips Stay Same For Successful Search
Monday, den 4. January 2010
As Google Caffeine is on the verge of launch, tests indicate that the standard SEO tips will remain the same despite real time results becoming an important factor for search. Industry professionals are also predicting that Google will do a u-turn regarding real time search results, which means that fresh and relevant content will still be best practice to achieve a high rank in the pages of Google.
SEO | 0 Comments »
Google Twitter Deal Looks Set For Success And Even More Profits
Monday, den 21. December 2009
Google’s $10 million deal with Twitter has just started to pay off. Although Google’s real time search capacity has only just come into action, Twitter has made massive profits from the deal, reportedly $25 million including the deal with Microsoft, enough to see Twitter become a profitable organisation within just 3 years. The news is bound to bring quite a boost to Google profits too as the micro-blogging site’s results appear in Google search results.
Uncategorized | 0 Comments »
Will SEO Turn To PPC To Beat Spammers In Real Time Search Results?
Monday, den 14. December 2009
As Google launches real-time web and personal search, SEO professionals think it could be increasingly difficult to replace results above the fold due to less real estate availability. This is because the returns for search queries are not only skewered towards the preferences of each user, but the results have the potential to contain more spam than ever before. A simply constructed file, an authoritative landing page and a Twitter account is supposedly all it takes for spammers to get the upper hand; which means that the SEO industry may have to rely more heavily on PPC campaigns to produce consistent results, as the ability to produce authoritative organic results lessens.
SEO | 0 Comments »
Organic SEO Changes Ahead As Google Gets Personal Without Consent
Monday, den 7. December 2009
Perform a search using Google as of today, and you are likely to get some handy SEO tips as well as more personal search results. The new and improved service is however causing some alarm bells to ring wildly, not just from users worried about their privacy, but from sites that use organic SEO strategies to boost the profile of their business online.
SEO | 0 Comments »
« Next