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Google Me Rumours
Posted Wednesday 14th July 2010 by Catherine
Speculation abounds that Google is to set up a social network all it’s own in direct competition with the likes of Facebook and Twitter etc.
So where do these rumours come from and do they hold any water?
Originating with the founder of Digg, Kevin Rose, the rumour began on his Twitter page with the direct statement that he had heard Google were to launch a Facebook competitor very soon. Techie gurus have been speculating as to how that would work and how it would be received. Of course, Google holds more power and more trust with internet users than any other search engine so interest is bound to be high.
Supermarket Wars On the Internet
Posted Wednesday 7th July 2010 by Catherine
There can be no doubt that when it comes to online marketing, Amazon are one of the leaders in the field. Their ability to quickly source and deliver an untold amount of products to consumers makes them one of the leading shopping sites with prices that reflect the lack of overheads.
Google Buys Travel Search Company
Posted Friday 2nd July 2010 by Catherine
In it’s sixth largest ever acquisition, top search engine Google have acquired ITA Software Inc for $700 million.
Google have been looking at moving into the travel sector for some time and while they won’t directly be selling flight tickets, owning this company does allow them to combine their knowledge of search with the online travel search facility to create a much easier to use and more competitive travel search website.
How PayPal Revolutionised Internet Marketing
Posted Wednesday 30th June 2010 by Catherine
Founded by Max Levchin in 2000, secure online payment service, PayPal, has revolutionised the world of internet marketing. It quickly established itself as the most secure method of payment in a time when many users were still wary of entering any personal banking details into the net. A spate of thefts from internet hackers had caused wide-spread mis-trust of purchasing over the ineternet and this had to be overcome if selling online was every going to be a feasible method of doing business.
Is Google Still God?
Posted Friday 18th June 2010 by Catherine
Since the beginning of time (well the beginning of search engines anyway) Google has been God. It has been unsurpassed in it’s number one position in the search engine popularity posts. In fact, ‘Google it’ has now become a household phrase when information is needed – just Google it. But can they keep this prestigious position indefinitely?
According to gossip among those in the know, Bing are chasing Google in a manner that might just begin to make them nervous for the first time. SEO companies are predominantly concerned with Google rankings but if this trend continues it may be vital for them to consider their strategy towards improving site positions in Microsoft’s Bing which, incidentally, is teaming up with Yahoo to gain ever more strength.
SEO And Paid Search Budgets Are Up
Posted Wednesday 16th June 2010 by Catherine
As the UK tentatively edges its way out of recession many companies are looking to increase their budgets for SEO and paid search. Advertising is key when it comes to selling your product or services and in a bid to increase business flow, the UK Search Engine Marketing Benchmark Report, published by Econsultancy, claims that 60% of companies plan to increase spending on SEO, that’s a jump of 15% over last year, and a further 52% of companies saying they intend to increase PPC budgets, a rise of 7% over last year.
SEO Almost Impossible in Vietnam
Posted Friday 11th June 2010 by Catherine
Top search engine Google has accused the Vietnam government of blocking access to certain websites and tracking user activity. Regualtions passed in April of this year specify that internet locations install special software on their computers by 2011. At the moment, this has been restricted to Hanoi and will choke the life out of internet cafe’s – a thriving business and social meeting place in Vietnam.
But why? Speculation abounds that it is a wholly political issue. A report about the restrictions placed on internet searches was posted by Viet Tan – a pro-democracy group. Being a strictly communist government, they see Viet Tan as a terror group looking to promote democracy but according to the US, there is no proof of this.
Search Engines Doing Battle With Social Media
Posted Wednesday 9th June 2010 by Catherine
According to Hitwise, more internet users searched social media websites than search engines during last month which just goes to show we love finding out information about each other more so than the wider circle of knowledge available on the net. Is it any wonder then that online marketing are using sites such as Facebook as a gateway to advertising?
Admittedly, the difference was a mere 0.5 per cent but this shows no sign of slowing down. Facebook garners 55 percent of social media users with Twitter a mere two per cent and Bebo and MySpace following up behind with one per cent.
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Internet Marketing To Get New Platform With New Social Media Site
Posted Friday 4th June 2010 by Catherine
Surfers spend many hours whiling away the hours on Facebook and other social media sites, checking out other peoples profiles, chatting to friends and playing games. It’s this audience that is targeted by internet marketing companies with strategically placed advertising that can be matched to the user by information held by the social media site. However, with such an gargantuan following, Facebook almost hold the monopoly over these advertisers so to see a credible group of people working on setting up a worthwhile rival can only be a good thing to drive down advertising costs.
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Should We Be Targeting Multiple Keywords In SEO
Posted Friday 28th May 2010 by Catherine
Many clients come to High Position with one or two keywords in mind, their primary target, and want to be listed for these as soon as possible. Is this realistic and will it solve their issues or increase sales? Well, best practice SEO takes time – it takes time to implement and it takes time to have an effect on the site itself but executed correctly it can have lasting benefits. Why not let these benefits stretch across the board by targeting more than one or two main terms.
The key to this is quality research. Really knowing your market and your competition and obstacles are the starting point you need. Keyword research plays the main role here. What are your target audience searching for – it may not be the same terms as you think and without the right words or phrases you could be losing out on a lot of potential sales.
High Position experts carry out detailed keyword research and use this as a base to begin optimising a website with quality content that is SEO focused but just as importantly – is readable to visitors. We’ve all seen websites that are spammed with keywords – they do not read naturally and make the website appear ‘desperate’. A natural, readable content that is ‘SEO’d up’ is the most efficient option. If more than one keyword can be targeted within this material then in the long term the site should become visible within search results for all its options.
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