Apple Iphone

Posted Monday 12th November 2007 by admin in Uncategorized.

Jesus Phone – set to crucify competition.

The Apple iPhone has arrived in Europe 74 days after being released in the US where sales have hit 1.4million. The overwhelming popularity of the internet enabled device has led to it being referred to as the “Jesus Phone” and analysts have been watching to see how it will be received by the British market.

German stores were the first in Europe to sell the handsets when they opened at midnight on Friday. Their spokesperson Rene Bresgen said that the company had expected “a good reception on the market” and by lunchtime Deutsche Telekom reported selling over 10,000 iPhones. Predictions in the UK were also good with market analysts M:Metrics suggesting that 10% of all mobile phone users in the UK have expressed a strong interest in buying an iPhone.

The iPhone went on sale in the UK on Saturday with over 1300 stores in the UK stocking the mobile device. At Apples flagship store in London on Friday iPhones were reputedly leaving the shelves at 4.2 per second. Although there are no official figures available yet a spokesperson said, “the sales are more than exceeding our expectations, and our expectations were pretty high”. Critics have cast doubt over whether phone sales in the UK will replicate the success in the US. They cite the fact that customers have to pay for the handset and the fact that the phone is only available if you sign up to a long-term contract with O2 as reasons that will put off potential customers. The handset costs £269 and contracts range from £35 to £55 per month; iPhone purchasers can expect to fork out around £900 for a years use.

Other criticisms of the device are that the meagre 2 megapixel camera is not very good and that the available flash memory is not enough (it comes with 8Gb memory but there is no option of adding more). The device also utilises the inferior 2G network instead of the superior 3G network. This limits its usefulness as a mobile web browser but does mean that the device has a longer battery life than its competitors. The device boasts an innovative user interface as well as the fully functional music and video player that operates along the lines of an iPod and will sync with iTunes.
Google are rapidly trying to mobilise their answer to the iPhone and are currently in discussions with Nokia to help make it happen. A Nokia spokesperson said “It’s not a simple solution to make a platform work on a mobile” and critics have drawn attention to the fact that Google have little experience in offering the day to day support that phone customers require. The Nokia spokesperson described it as a “deeply unsexy job”. However gritty it may seem it has not put Google off. With industry giants Apple and Google both putting their weight behind their mobile phone products we should expect to see real growth in the number of people with access to the internet via their phone. Another indication that the future for High Position remains good.

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