Is Internet Access a Basic Human Right?

9. March 2010 Ben_J

Four out of five respondents to a study conducted by the BBC’s World Service recently stated that they consider access to the internet to be a fundamental human right, citing it as a great place to learn and also a ‘source of greater freedom’. Over half of the replies suggested that the ‘net should be free of government supervision and monitoring.

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SEO Professionals Support Google In Antitrust Court Case

5. March 2010 Kerry

It is part of the human condition to feel hard done by when others do well, and no matter how big a company gets, the feeling remains. The European antitrust court case against Google is surely one such example. Of course the public in general and big businesses don’t like it when one company appears to dominating the market. With Google however, it seems to be that they are doing their job well and doing their job right, legitimately finding themselves the most popular search engine.

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Omniture And Facebook Expand Analytics For Advertisers

3. March 2010 Allison

Analytics giant Omniture is set to work closely with Facebook in a partnership that will allow marketers to better capitalise on advertisement opportunities via the social network.

The two companies have been working together since last year, and have mostly been developing analytics around facebook applications, measuring user engagement with the apps.

Marketers can now use the new search engine marketing management application SearchCentre Plus, which has new functions for the purchase of Facebook ads, to track ad success.

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Tailoring SEO For Google In Wake Of IE Ruling

1. March 2010 Kerry

As of today Microsoft will have to give anyone who goes online using Internet Explorer the choice of installing a different browser after a court order to prevent the company monopolising the market. Admittedly for those that work in the industry, using alternative browsers has been a long standing choice, but members of the public in general have been unaware of the alternatives and have been using the PC default Internet Explorer. This means that Google may be able to increase its domination of the search market even as SEO professionals tailor their services even more in the favour of the Google search engine.

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Is Google Caffeine MIA?

25. February 2010 Ben_J

The question on everyone’s lips in the SEO world at the moment is ‘where is Google Caffeine’? Announced in August, Caffeine was described as a large-scale change to the Google infrastructure and, naturally, there would be some testing required. In this regard, Google took the unprecedented step of allowing developers access to a sandboxed version of the algorithm so that they could test their results and positions. Many SEO specialists reported better results in the sandbox and were waiting with bated breath for it to go live and Matt Cutts wrote a blog post in November claiming that “the full Caffeine roll out will happen after the holidays”.

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How Twitter Stats Compare To Facebook and Buzz

24. February 2010 Craig_H

On Monday Twitter revealed how it has grown since 2007, and how much activity the social media service is seeing at the moment. There have been some reports that suggest usage of Twitter is waining, but Twitter’s own data tells a different story.

Twitter Activity Rates

It is problematic to compare activity on Twitter with runaway social media leader, Facebook – as well as Buzz – because the users carry out distinct actions on each platform. But the new data states that Twitter registers approximately 50 million tweets a day, which equates to 600 per second. This is compared to 700 Facebook status updates per second, and the most recent data from Buzz states there are 55 Buzz posts per second.

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Google announces DoubleClick for Publishers

24. February 2010 Allison

Google has updated its DART for Publisher ad publishing platform and announced DoubleClick for Publishers. This new ad-serving technology is designed to help web publishers generate the most ad revenue possible from their online content through selling, managing, delivering and tracking directly and indirectly ads sold on their websites.

It will be divided into two parts; one version of DFP will be targeted at large corporations, and the other will target smaller businesses.

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Future of SEO Depends on Mobile Technology

22. February 2010 Kerry

Effective search engine optimisation has always been geared towards creating high quality relevant content to please both search engines and internet users; but with the evolution of search rapidly heading towards the use of touch screen mobile devices, the balance is shifting. SEO strategies are focussing more on user experience and that means that the way sites are developed will have to change with the mobile touch screen search platform in mind.

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Google Buzz Privacy Storm

17. February 2010 Allison

Google has faced a storm of criticism since launching its networking service Buzz last week.

There has been much media hype about the privacy flaws in Buzz, including the fact that any user of Gmail joined Buzz automatically without being asked first whether they wanted to opt in, and were then linked to people that they emailed most frequently.

Criticisms of the service have included women claiming that abusive ex-husbands could now follow their every move online, and a US privacy watchdog group has lodged a complaint with US regulators because it says Buzz breaks consumer protection laws.

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Kevin Smith’s Twitter Carries Too Much Weight For Southwest Air

16. February 2010 Ben_J

If anyone in Hollywood knows how to leverage social media for their own nefarious ends, it’s indie supremo Kevin Smith. The writer/ director behind hits such as Clerks, Mallrats, Jay & Silent Bob Strike Back and most recently Zack & Miri Make a Porno has over 1.6 million followers on Twitter and used the platform to express his displeasure at being ejected from a Southwest Airlines flight for being ‘too fat’.

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