Acquisition

After an intensive year of achieving high targets we closed the door on 2006 with five huge client acquisitions. These new clients have tracked our success in natural search with other leading companies and have now placed their trust in High Position.

All five are from different business themes however they all have the same issue and that is low profile due to legacy CMS issues.

After much success with improving poorly structured and legacy content management systems we have been able to turn popular opinion and prove that CMS and search positions can work in harmony. Gone are the days when a company must just accept a CMS that does not perform because they cannot evaluate its competitive edge for search.

The new acquisitions have signed up to this principle and are not accepting that CMS’s cannot be improved or that poor natural search positions due to legacy systems are acceptable.

We have worked carefully with a number of systems in the last three years and fully understand that existing systems just cannot be improved overnight and scheduled improvement to align with software release dates is often the way forward.

That said many systems already have a degree of functionality for SEO and of course this must be pushed to its potential whilst other reforms are implemented. The ideal of course is to ensure the system you are signing up to is already brimming with good functionality and consultation at the planning stage is imperative.

We look forward to the challenges in the coming months that improving these systems will present to our teams and success will lead to more success.